About Dr. Luisa Javier

👉 Founder + Scientist + Systems Thinker + Global Speaker + Building companies from scratch in emerging markets (LATAM-MENA)


I’m a climate-tech founder, environmental scientist, and industrial engineer building companies between Latin America and the Middle East.

My academic training started in Mexico with a bachelor’s in Industrial and Systems Engineering at Tecnológico de Monterrey, continued with a master’s and PhD in Environmental Science at King Abdullah University of Science and Technology (KAUST) in Saudi Arabia, and eventually turned into over 15 years of building businesses that translate research into operations.

I cofounded Sin Acqua in Mexico in 2014 to reduce water consumption in cleaning. That experience led me back to Saudi Arabia, where I founded WAYAKIT, a biotechnology company developing sustainable hygiene and water-saving solutions for aviation, transportation, facilities management, and households. We now operate across Saudi Arabia, Mexico, and Colombia.

Along the way, I’ve been recognized as one of Fast Company’s Most Creative People in Business, received the Distinguished Mexican Abroad award, the Mérito EXATEC Award from Tecnológico de Monterrey, and several KAUST innovation and entrepreneurship distinctions.

I participate in ESG and sustainability committees and events that connect businesses across the United States and the Middle East.

I build sustainable living through WAYAKIT, and share the systems behind it through Aziul Connections.


Why I write

Scaling companies across continents taught me something that most sustainability conversations miss: the technology is rarely the bottleneck. The systems around it are.

How decisions get made. How information moves across time zones. How organizations hold together when the founder isn’t in the room. How a company protects its mission while managing cash flow pressure.

Those are systems problems.

Aziul Connections — The Sustainable Systems Lab — is where I study and document those systems. Through essays, experiments, field observations, and conversations with other builders, I’m assembling a public library of how sustainable systems actually work in practice.

This is not theory from the sidelines. Everything published here comes from building real companies in real markets.

→ Start here: Sustainable Systems: The Framework Behind Everything I Build


A note on the name

Aziul is Azul in Spanish represents the color of water, sky, and the planet I work to protect.

It is also Luisa written backwards, a reminder that external systems only hold when the internal ones do too.


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